Month: May 2022

Build the Best Contact List

How to Build the Best Contact List for Successful Email Engagement

Blogs / By

Every so often rumors spread around alleging email marketing is dead—but that claim is far from factual. The truth is, email marketing is continuing to expand, and will for years to come. However, there are still many businesses that don’t understand or overlook the potential of email marketing, which is counterproductive knowing email marketing produces …

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Generate Viable Sales Leads

How Marketing Teams Can Generate Viable Sales Leads

Blogs / By

While marketing teams may focus attention on attracting and nurturing new contacts and existing customers, their real customer is their internal sales team. One of your main job responsibilities in business marketing is to make your sales teams’ lives easier by helping them cultivate relationships through lead-generating marketing efforts. As a marketer, you should be …

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Keeping Sales and Marketing Data Clean

Data Cleanliness: Keeping Sales and Marketing Data Clean

Blogs / By

Whether you are a B2B or B2C company, your data decays over time. Inaccurate information and inactive contacts can impact your sales and marketing efforts.  Dirty data can lead to engagement and deliverability issues for your email list, returned mail, and unanswered phone calls. Don’t waste valuable time and resources by ignoring the need for …

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