ownerIQ is the @InmarInc Data and Media Plaform focused on leading the data market’s evolution towards transparency, relevancy and choice. ownerIQ brings the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace. Second-party data is sourced transparently from the marketing partners a brand is already working with, or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics, and enabling fundamentally new marketing tactics, such as enabling a brand’s retail partners to leverage the brand’s data to support sell-through. Voted Best Data Management Platform by Digiday, ownerIQ directly ingests data on consumer engagement with a brand’s website, e-commerce transactions, off-line transactions and CRM data and enables that data to be shared with marketing partners within platform according to the brand’s preferences regarding security and usage. Over 1,500 partners are active in ownerIQ’s second-party platform and 700 of these partners share their data with other brands. Additionally, over a thousand of these partners are buyers of second-party data using it to activate media and drive marketing outcomes. In 2017 ownerIQ was named to the the Inc. 5000, received Digiday’s Signal Award for Best Data Management Platform and was recognized by The Boston Business Journal as one of the 50 Fastest Growing Private Companies. ownerIQ was founded in 2007 and is headquartered in Boston, MA and has offices in NYC, Chicago and Seattle.
View Top Employees from ownerIQWebsite | http://owneriq.com |
Revenue | $72 million |
Funding | $39.3 million |
Employees | 111 (70 on RocketReach) |
Founded | 2007 |
Address | 27-43 Wormwood Street Suite 600, Boston, Massachusetts 02210, US |
Phone | (866) 870-2295 |
Technologies |
JavaScript,
HTML,
PHP
+102 more
(view full list)
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Industry | Advertising, Online Audio and Video Media, Information Collection & Delivery, Business/Productivity Software, Media & Internet, Sales and Marketing, Information Services (B2C), Behavioral Targeting, Marketing, Second-Party Audience Data Sharing, Retail, Programmatic Buying, Commerce and Shopping, Shopper Marketing, RTB |
Web Rank | 3 Million |
Keywords | Data Monetization, Retail Analytics, Cross Channel Marketing, Online Advertising, Digital Marketing, Data-Driven, Customer Engagement |
Competitors | AcuityAds Inc., AudienceScience, Casale Media, Lotame, Samsung Ads Canada |
SIC | SIC Code 731 Companies, SIC Code 73 Companies |
NAICS | NAICS Code 54181 Companies, NAICS Code 541 Companies, NAICS Code 5418 Companies, NAICS Code 54 Companies, NAICS Code 541810 Companies |
Looking for a particular ownerIQ employee's phone or email?
The ownerIQ annual revenue was $72 million in 2024.
Keith Delaney is the Director of Data Operations of ownerIQ.
70 people are employed at ownerIQ.
ownerIQ is based in Boston, Massachusetts.
The NAICS codes for ownerIQ are [54181, 541, 5418, 54, 541810].
The SIC codes for ownerIQ are [731, 73].