Nature’s Variety is a rapidly growing natural pet food company located in the Midwest. Our primary brand is Instinct®- The Raw Brand® and we’re on a mission to transform the pet food industry through the power of raw nutrition. Since the beginning, we’ve led with raw because we’ve seen firsthand its ability to unlock our own pets’ potential to thrive. We believe in raw, have worked for years to perfect it and are proud of our distinct, carefully crafted recipes. We maximize our pets’ wellbeing with real, whole food ingredients and recipes free from filler, by-product and artificial preservatives. Instinct is sold in over 10,000 pet specialty locations across North America (including Petco and PetSmart), through ecommerce (including Amazon and Chewy.com), and in over 20 countries internationally. As a brand, we’re driven to connect with pet parents and awaken them to a better way to feed. We’re rewriting the rules of pet food and championing raw nutrition to bring its superior benefits to everything we make. We are committed to hiring talent who share our passion and hunger to raise the bar in everything we do.
View Top Employees from Nature's VarietyWebsite | http://www.naturesvariety.com |
Revenue | $158 million |
Funding | $2 million |
Employees | 201 (201 on RocketReach) |
Founded | 2002 |
Address | 55 W Port Plaza Dr, Ste 200, St. Louis, Missouri 63146, US |
Phone | (314) 590-5700 |
Fax | (402) 466-5441 |
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Industry | Pet Products, Nutrition, Food Products, Raw dog food, Consumer Goods, Food and Beverage, Specialty Retail, Raw cat food, Manufacturing, Health Care, Grain-free pet food, Holistic pet nutrition |
Web Rank | 2 Million |
Keywords | Natural Pet Food, Holistic Pet Food, Grain-Free Pet Food, Sustainable Pet Food, Premium Pet Food |
Competitors | Burns Pet Nutrition, Evanger's Dog and Cat Food Co., Natures Menu Ltd, Old Mother Hubbard, PetGuard |
SIC | SIC Code 204 Companies, SIC Code 20 Companies |
NAICS | NAICS Code 311 Companies, NAICS Code 31 Companies, NAICS Code 3111 Companies, NAICS Code 31111 Companies |
Looking for a particular Nature's Variety employee's phone or email?
The Nature's Variety annual revenue was $158 million in 2024.
Joanne Scheidt is the Vice President Supply Chain at Instinct of Nature's Variety.
201 people are employed at Nature's Variety.
Nature's Variety is based in St. Louis, Missouri.
The NAICS codes for Nature's Variety are [311, 31, 3111, 31111].
The SIC codes for Nature's Variety are [204, 20].