The Milk Processor Education Program (“MilkPEP”), based in Washington, D.C. and funded by the nation’s Milk companies, is dedicated to identifying meaningful consumer and shopper insights regarding the benefits of fluid milk and amplifying them to consumers through creative marketing and educational initiatives with the goal of increasing consumption of fluid Milk. MilkPEP activities are led by a 20-member board and monitored by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service. MilkPEP’s robust campaign efforts aim to increase awareness of Milk’s nutritional benefits and safeguard Milk’s reputation against competitive claims and anti-Milk messages that impact Consumers’ purchasing decisions. You may know them for their “Got Milk?” campaign or more recent groundbreaking programs such as: You’re Gonna Need Milk for That, a long-term, multi-million-dollar, omni-channel program that leverages milk’s well-known nutritional benefits in new, modern ways to inspire modern families and their children to choose milk more often for hydration, muscle building, wellness and more.
View Top Employees from MilkPEPWebsite | https://www.milkpep.org |
Employees | 15 (15 on RocketReach) |
Founded | 1993 |
Address | 1250 H Street NW Suite 250, Washington, District of Columbia 20005, US |
Phone | (202) 737-0153 |
Fax | (202) 737-0156 |
Industry | Advertising Services, Grocery Retail, Retail |
Web Rank | 428589 |
Web Visits | 166340 |
Keywords | Whole Milk, 2% Milk, Skim Milk, Milk And Fruits For Breakfast, Different Types Of Milk |
Competitors | Dairy Farmers of Canada, Desert Rose Design (Closed 10/31/13), National Dairy Council, Parker Management Consulting Inc. (PMC), Risdall Marketing Group |
SIC | SIC Code 51 Companies, SIC Code 514 Companies |
NAICS | NAICS Code 42443 Companies, NAICS Code 42 Companies, NAICS Code 4244 Companies, NAICS Code 424 Companies |
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Yin Rani is the CEO of MilkPEP.
15 people are employed at MilkPEP.
MilkPEP is based in Washington, District of Columbia.
The NAICS codes for MilkPEP are [42443, 42, 4244, 424].
The SIC codes for MilkPEP are [51, 514].