l'expertlab Information

Quite simply – we advise the advisors. For over 20 years, we have been supporting companies in the professional services sector – primarily individual lawyers, legal counsels and attorneys-at-law, law firms, tax advisors, notaries, as well as accounting offices – across three main areas: marketing, reputation building, and business management. As a team, we bring extensive, hands-on professional experience gained in leading consulting and advisory firms, marketing agencies, as well as Polish and international law firms. We have a solid foundation of expertise and continuously expand our knowledge, acquiring new skills through numerous courses and trainings. In our daily work, we operate through project teams tailored to the specifics and needs of each client or assignment – which is why everyone with the right mindset is welcome. Our team thrives on professionals passionate about marketing for professional services: creative designers, specialized web developers, experienced marketers, professional copywriters, and insightful analysts. The core team consists of Dr. Joanna Roszak and Kamila Lewandowska. We work using agile project management methodologies. Our starting point is an in-depth analysis and a series of meetings during which we ask key questions about values, goals, target groups, and business practices. This becomes the foundation for designing business, marketing, and communication strategies and processes, as well as selecting and/or creating the right tools.