Location

Caldwell, New Jersey, United States

Work

  • Chief InsightsandStrategy Officer @ Hunter Public Relations
  • VP, ConsumerandCustomer Insights @ Pinnacle Foods Group LLC
  • Director, Consumer and Shopper Insights @ VF Corporation, Sportswear Coalition
  • Director, Consumer Insights and Strategy -- Kraft Biscuit @ Mondelez International
  • Sr. Consumer Insights Mgr -- Cookies (2006-2008); Salty Snacks (203-2006) @ Mondelez International
  • Director, Sales Insights @ Kraft - DSD
  • Group Mgr, Channel Insights and Manager, DMC Research @ Nabisco Biscuit Company
  • Corporate Account Manager @ The Nielsen Company
  • Client Service Executive @ Nielsen Marketing Research

Education

  • University of Pittsburgh

    Master Of Business Administration (Marketing, Finance)

    1992 - 1993

Skills

  • Grocery
  • Category Development
  • Cross Functional Team
  • Brand Development
  • Food
  • Brand Equity
  • Market Research
  • Competitive Analysis
  • Advertising
  • Integrated Marketing

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