Futon Life Information

For them, risk is inherent. We try to help 'box in' our customer's risk. Since a Gold Bond retailer is our partner, it is in everyone's interest to manage risk very well," he says. Gold Bond's mattress manufacturing origins began in Connecticut over 100 years ago. Since those late 19th Century days, the company's management has been communicating with retailers around the region and the world on a daily basis while asking questions such as:"How can Gold Bond best amplify and present Gold Bond's unique benefits to your stores' customers?" "How can we help you compete more effectively? Help you make greater returns on your mattress, futon and advertising investments?" Gold Bond's long-standing efforts to continually keep abreast of leading retailers' requirements enables the futon mattress maker to lead the industry. Gold Bond's deep and innovative futon line-up enables futon retailers to best merchandise their floors and compete vigorously at every price point. It also enables futon dealers to surpass competitors' features and benefits and to successfully go head-to-head with sofas, sleep sofas, convertibles and couches. Attracting consumers to futon showrooms is essential. Gold Bond developed an award-winning advertising co-op program designed to pique consumer interest and promote futon quality and benefits. The goal: to "get 'em in the store". That effort is ongoing and evolving on a daily basis. "Consumers expect our futons to be long-lasting and very comfortable sofa sleepers. It must look terrific in a home or office," company president Bob Naboicheck notes. "Futon retailers need advertising support to convey comfort, style, longevity and quality messages. Mr. Naboicheck is the third generation of his family to lead Gold Bond. He is an innovator and pioneer in both the futon and mattress industries, and a staunch futon industry advocate and pioneer. (Ed. note: see sidebar on next page)