Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
View Top Employees from FridaWebsite | https://frida.com/ |
Revenue | $19 million |
Employees | 169 (161 on RocketReach) |
Founded | 2014 |
Address | 82 NE 26th St Ste 101, Miami, Florida 33137, US |
Phone | (305) 673-7535 |
Industry | Retail, Cleaning Products, Consumer Goods, Manufacturing |
Web Rank | 2 Million |
Keywords | Baby Products, Infant Care |
Competitors | Boon Inc., Ellas Inc, Kids2, Munchkin, Naty AB |
SIC | SIC Code 519 Companies, SIC Code 51 Companies |
NAICS | NAICS Code 42 Companies, NAICS Code 42499 Companies, NAICS Code 424 Companies, NAICS Code 4249 Companies |
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The Frida annual revenue was $19 million in 2024.
Eric Hirschhorn is the President of Frida.
161 people are employed at Frida.
Frida is based in Miami, Florida.
The NAICS codes for Frida are [42, 42499, 424, 4249].
The SIC codes for Frida are [519, 51].