Festivality Information

Festivality is a platform technology for festivals and events to adopt smarter next-generation mobile apps, gain new revenues and actionable event and fan analytics. Festivality digitizes live events and turns them into actionable data. Our mobile products help eventgoers get more out of events and better user experiences. The platform comes with a suite of mCommerce tools and one-tap mobile payments integrated to deliver value for the wide ecosystem around live events (promoters, sponsors, merchants, vendors, artists). Innovative FanSifter data product is a full-stack analytics and marketing solution built on our fan profiles. FanSifter empowers promoters, artists and brands at live events to improve audience insights, drive sales and achieve higher conversion rates. It enables them to launch smarter campaigns directly from the platform, using real-time, behavioral, historical and demographic insights while the robust algorithms optimize segmentation and targeting. www.fansifter.com Festivality´s roster of customers includes top European and Asian live event groups, from music to city festivals, live tours, major sports and tech events. SaaS Platform Product on a high level: For festival & event organizers: industry-specific automated mobile apps builder and elaborate back-end CMS + actionable event datalytics & mCommerce platform. Powers events to launch smart, custom-branded, data-driven mobile apps for fans and attendees. Enables mCommerce, mPayments + monetization via event apps and the platform. For eventgoers: Intelligent, feature-rich event app (iOS, Android), helping fans and attendees get more out of events and better user experiences. Monetization platform for events´ partners and B2B customers ecosystem with commercial interests: vendors, merchants, exhibitors, artists, sponsors. www.festivality.co