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IMPROVE YOUR WAYS TO STAY COMPETITIVE Technology investments have in the recent decade created significant value for some. Technology investments have in the same period destroyed significant values for others. In fact, investments in technology offers some of the greatest variations in returns. ACHIEVE SUPERIOR RETURNS ON TECHNOLOGY INVESTMENTS Superior technology investments returns are made up by several decisions and actions throughout the life cycle. Some known, but poorly executed. Some less known and rarely executed. Our research on returns across companies and industries uncover differentiating actions. COMPETITIVE DECISIONS ARE DATA-DRIVEN Marketing, business development and IT functions go about their daily operations with build-in systematical errors, expected to struggle. Business development runs change, not lifecycle returns. Marketing drives campaigns, not data. IT drives technologies, not data. Technologies propel operations, not insight data. THE BUSINESS TECHNOLOGIST - A CONTEMPORARY SKILLS PROFILE In the digital age, while businesses and operating models adopts to change, the emerging role business technologist builds competences across functional competence areas CONTACT us to LEARN more about how you can improve!