Location
Minneapolis, MN, US
Work
- Director, Customer Decision Science @ Best Buy
- Senior Vice President Client Services @ YouGov
- Director of Client Experience @ YouGov
- Senior Director, Strategic Intelligence @ Leo Burnett
- Senior Manager Shopper Insights @ The Hershey Company
- Senior Manager Consumer Insights - Consumer Segmentation @ General Mills
- Consumer Insights Manager - Innovation @ General Mills
- Shopper Insights Manager @ General Mills
- Consumer Insights Manager - Consumer Trends @ General Mills
- Consumer Insights Manager - Social Network and Digital Insights @ General Mills
Education
- Marketing Week Mini MBA with Mark Ritson
Mini MBA (Marketing)
2022 - 2022 - University of Rochester - Simon Business School
MBA (Marketing)
2001 - 2003 - Ithaca College
B.S. Business Administration (Marketing & Finance)
1999 - 2001
Skills
- Consumer Insights
- Analytics
- Marketing Mix
- Qualitative Market Research
- Consumer Behaviour
- Business Insights
- Customer Insight
- Marketing Research
- Segmentation
- Qualitative Research
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